JazLabs is a digital innovation company focused on social business.

We are a group of passionate, smart and experienced brand strategists, business analysts, experience designers, operational experts and technologists who work with brands in a highly collaborative and improvisational way to consult on, build and innovate socially-empowered businesses.

We help companies understand how their business, technology, marketing, people, strategy and operations can work together to deliver competitive advantage and business results in the new and continually evolving social reality.

The term Social Business was first defined by Nobel Peace Prize laureate Prof. Muhammad Yunus and is described in his books Creating a world without poverty—Social Business and the future of capitalism and Building Social Business—The new kind of capitalism that serves humanity’s most pressing needs.

At JazLabs we think of Social Business in a broader context. The power of Web 2.0 and social media has lead to the next paradigm for business. We believe it’s THE way that all business will be conducted in the future and it offers a new model for for-profit enterprise.

Individuals across the globe have enthusiastically embraced social media and we’ve seen the explosive growth of consumer-facing sites like Facebook and Twitter. Today more than one billion people are active on social networks and businesses have scrambled to catch up with this trend as the Internet has allowed us to express our individual genetic impulse to connect with others. The Internet forced a power shift from company to individual and social media extended this control to communities of people.

Businesses have jumped onto Facebook and Twitter over the past few years and it is now de rigueur to have a page on Facebook, a group of LinkedIn and a Twitter feed for your company. From a marketing and advertising perspective, it makes sense. We’ve also seen companies use social media for customer service and to do customer outreach programs.

What is next for the social trend?

Our vision of social business goes beyond social approaches to marketing, advertising and customer service. We see it as more than an extension or adaptation of “business as usual”. We see it as a transformational force that allow business to partner with customers in a powerful way.

The social business platforms we conceive, build and deliver into the market take the social principles that have evolved online and enable brands to go beyond marketing and advertising. Our platforms adapt, enhance and redefine the core business offerings of your brand and provide a secure, private network that brands can use to connect and collaborate with their customers, and ultimately allow customers to transact and co-create experiences of your brand in a highly socially relevant way.

Click here for a few examples of businesses that are leading the way with this trend.