What is a social platform?

It’s a business system that includes technology, people, processes and procedures to enable your business to thrive within the socially-empowered business reality we all live in today.

Companies within any industry can benefit from social platforms. The opportunities are endless. The challenge is for companies to understand how to operate within this new social structure and capitalize on opportunities to really deepen the connections between consumer and the brand beyond Facebook likes and Twitter retweets.

Some examples of social business platforms built by JazLabs across multiple industries include:

Social Condo Living

Today, living in a condo or apartment is a lifestyle choice for many. Location, convenience, social connections, night life, amenities and shopping all rank very highly in the decision making process.

Once the decision is made and you have moved in, JazLife adds a new dimension to your everyday experience by providing an online platform designed to break down barriers, connect people socially, promote discovery, increase accessibility, add convenience and build your unique community.

The Globe and Mail described JazLife as follows: “It’s like Facebook for your condo.”

It offers:

• A Social Platform for residents to post profiles, connect with each other and communicate with neighbors and building management.
• Online Building Services – including an event calendar plus convenient tools for online reservation of building facilities, online management of maintenance requests and parking.
• Resident Marketplace – where residents can buy and sell goods and services such as furniture and babysitting.
• Information Central – online storage of all building related general information, documents, meeting minutes, newsletters and much more.
• Concierge – comprehensive listings and profiles for all business in the local neighborhood and beyond.

Social Commerce

An iconic high-end electronics retailer approached us to help them evolve their online business.

We consulted with them and built their next generation commerce site to obviously sell their products online but also to allow their sales people and customers to converse and share. Through the use of a fully-integrated admin tool, they can manage their product catalog, mechandising, inventory, promotions and customer communications.

A sales person is able to upload his/her personal profile including contact information, photos, videos and personal product and industry knowledge. When a customer is looking for information about a particular product, they can interact with the salesperson via the specific profile. This allows the retailer to deepen relationships with individual customers and personalize the entire commerce experience.

Robust analytics allows them to optimize their business and they’ve seen a huge jump in national sales.

Social Gaming

We are working with a regional gaming company in the United States to rethink their business and leverage social principles to their advantage.

In collaboration with JazLabs, they have taken their core brand values and created an industry first – a loyalty program that places social front and center.

We started with a consulting engagement, held workshops across many teams within the company, and subsequently built a customized social platform for their business.

Social Enterprise

We envisioned and built a social platform for an advertising agency that let its employees across multiple offices connect and collaborate on client work.

It offers social tools to share work, share industry news and build relationships between their staff, clients and partners. It has accelerated project delivery and enhanced long-term relationships between staff members and clients.

Social Publishing

The publishing industry has been transformed and the new social principles and on-demand publishing tools now allow an individual, self-published author to gain the awareness and buzz that would have required an entire publishing engine in the past.

We collaborated with an international management consultant, author and keynote speaker to develop a social platform to promote and sell his latest book. The author fully embraced the new social paradigm and has become an active listener and collaborator on Facebook, Twitter and Linkedin.

Contact us to start the conversation …